Selfbook streamlines direct distribution by empowering AI-search and highly habitual apps trusted by millions worldwide.
No
- Friction
- Redirects
- Fraud
- Commission
- Brainer
Selfbook delivers comprehensive solutions designed to enhance hotel commerce, elevate guest experiences, and maximize revenue.
Through a first-of-its-kind Direct Distribution Network—the most lucrative channel for hotels—leveraging a streamlined checkout that connects hotels instantly with an extensive network of half a billion authenticated users, ensuring frictionless instant bookings by marrying trust and value.
Through a first-of-its-kind Direct Distribution Network—the most lucrative channel for hotels—leveraging a streamlined checkout that connects hotels instantly with an extensive network of half a billion authenticated users, ensuring frictionless instant bookings by marrying trust and value.
Introducing Selfbook Layers, a bespoke, fully customizable booking engine built collaboratively with hotel brands, controlled entirely by their desired feature wishlist.









Selfbook Layers
Room List
Room Detail
Confirmation
Designed to modernize the online booking journey, Layers empowers hotels to tailor every touchpoint of the reservation flow—enhancing guest engagement, increasing conversions, and unlocking new revenue opportunities.
Drive more direct bookings and expand your distribution through AI search.
Join Direct Distribution Network with zero commission.
Selfbook distributes your private rates to nearly half a billion authenticated users across high-intent channels—helping you grow direct revenue while maintaining full control of your brand narrative, guest experience, and pricing strategy.
Selfbook verifies payment details, while actively reducing fraud and chargebacks.
End-to-End Security and Compliance
Armed with PCI DSS compliance, payment validation, and two-factor authentication, our proprietary technology is built to support the most secure payment journey. Selfbook also complies with GDPR and ADA requirements to ensure a seamless and inclusive user experience.
Connecting all elements of the booking experience in one unified payment flow
Selfbook brings together top hospitality and fintech partners to offer hotels a fully custom, end-to-end digital solution.
From world-class hospitality groups to modern payment partners and rewards programs, Selfbook is the Switzerland of connectivity.
Selfbook’s global network of investors is dedicated to harnessing the power of fintech to bolster the hospitality industry.
Backed by some of the best investors in fintech and travel
Our forward-thinking strategic investors have helped grow some of the world’s most innovative companies. Together, we are creating a better future for hotel payments.
With participating angel investors from: